banks.az Partners with AMFA for a Discussion on Digital Sales
- 30 September 2026
On September 30, 2026, the Azerbaijan Micro-finance Association (AMFA), in partnership with City Group (banks.az), hosted a business breakfast titled “New Opportunities in the Financial Market: Digital Sales, Customer Acquisition and Market Experience.”
The event, held as part of AMFA's “Get to Know Microfinance” initiative, brought together 31 representatives of the financial sector.
Discussions focused on the development of digital sales channels, customer acquisition, changing consumer behavior and new opportunities for cooperation among financial institutions.
At banks.az, we believe that the effectiveness of digital sales should be measured not only by the number of applications received, but also by their quality and relevance to customers' actual needs.
Operating since 2008, banks.az provides digital tools that help users compare financial products and make informed decisions. The platform's Financial Assistant solution helps users identify and compare financial offers based on their individual needs.
Our goal is to expand partnerships with financial institutions, improve digital customer acquisition processes and contribute to the development of more efficient sales channels across the financial sector.
The event provided a valuable opportunity to engage directly with industry representatives, exchange experiences, better understand current market needs and explore future cooperation opportunities.
On behalf of the banks.az team, we thank the Azerbaijan Micro-finance Association for organizing the event and all participants for their valuable insights and constructive discussions.
- Registry:
- City Group
